In recent years Google came up with many amazing initiatives and ideas which makes it always in news then no matter whether it is connecting rural India with Internet and technology or WiFI in railway stations.
This all happening under Google’s most anticipating Next Billion Users program. No doubt it is keep growing and covering all the major areas. The newest area of Google is social networking.
Google is an undisputed king in many fields but when it comes to social networking it fails miserably many times.
- Orkut (January 2004 – September 2014)
- Dodgeball (2004 – 2009)
- Jaiku (2006 – 2009)
- Wave (2009 – 2012)
- Buzz (2010 – 2011)
Google is stepping again into social networking sector and will try its luck with Neighbourly.
It is a real-time hyperlocal social networking app where the user can get his question answers in English and 8 more local languages.
Neighbourly is currently available in Mumbai. It allows the user to share his or her local expertise and crucial information with others.
It will actually answer any question. Google introduce it as crowd-sourced recommendation platform.
Neighbourly will be able to give accurate information from real people with getting involved in group chats that are generally noisier and lengthier.
We don’t need to tell how frustrated we feel when we find tons of Good morning messages in the various group.
The users are able to ask, answer, and browse any question without sharing their personal information.
This is one of the big things is today’s social media scenario. Neighbourly lets you customize the in-depth level of your privacy details.
When you ask any question it will show your first name only as public. Other things like full name, phone number, email address etc. like information are limited to you only.
The other notable feature is, profile picture can’t be saved or enlarged. When you signing up you need to take a pledge to keep the community refrain and safe from posting spam messages or inappropriate content.
According to experts, Google has a very big plan behind it as the company obviously don’t want to face one more failure.
According to them if Neighbourly get success then it will open one more opportunity for Google in terms of ad revenue.
Google can use this platform to sell targeted local ads which price is obviously very high. It also helps them to collect better data on user preferences.
Apart from launching new social networking app, Google tries to reach further aspects like search, social networking, and payments.