by three PayPal employees named Steve Chen, Chad Hurley and Jawed Karim on 114th February,
2005. Users can upload, view and share videos on YouTube. Now YouTube is subsidiary of Google.
After the great success of YouTube in India, now it decides to provide pay-per-view service for
of piracy problems in the industry. Google’s YouTube video-sharing website has already started its
pay-per-view service in different countries such as Australia, Korea and Japan from last 6-7 months.
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The Director of Google Asia Pacific, Gautama Anand said about YouTube paid video service that the
pay-per-view service is an instinctive step in India for their working partners. There are so many
media companies which are interested and in support of this service.
Pay-per-view service allows viewers to pay one-time fee to stream a video or movie on YouTube
for a limited period of time. According to Mr. Gautam, it is very much possible to convert regional
television into YouTube content. At the present time around 25 to 30 percent of TV broadcast are
in the Regional languages.
He also said that “We are raising a lot of awareness through our YouTube Partner Program on
how regional content producers in South India can make money by putting up their videos on
our website. We have seen its potential; much of this type of content is popular aboard”.
The YouTube’s partner program enables the content producer’s videos to be packaged along with
the advertisements and then hosted on YouTube. And the profit generated in this program is then